What is O-it all about?

Australians love fashion. On average, each of us consumes 27 kilos of fashion per year – 4 times more than we did two decades ago. Unfortunately, 85% of our no-longer-favourite clothes ends up in landfill. We want to help give them new life.

Australians are great at donating clothing to charities (780,000 tonnes of clothing per year to be exact!) and we can do more. Next time you donate, to maximise your positive impact, remember that if it’s good enough for a friend, it’s good enough to donate.

It’s time to move to forever fashion


Keep high-quality items out of landfill and provide financial support for charities doing great work in local communities.


By buying second-hand, you make use of material that already exists, which is more environmentally friendly than any new eco alternative.

What sets O-it apart?

We’ve created limited edition donation bags, coded to help you sort items by quality, ensuring your donations can do all the good they can.


Request your FREE donation bag here.

Over 178 kilos donated and $1,200 raised for charity.

Follow Us

Supporting Australian Charities

Brought to you by