What is O-it all about?

Australians love fashion. On average, each of us consumes 27 kilos of fashion per year – 4 times more than we did two decades ago. Unfortunately, 85% of our no-longer-favourite clothes ends up in landfill. We want to help give them new life.

Australians are great at donating clothing to charities (780,000 tonnes of clothing per year to be exact!) and we can do more. Next time you donate, to maximise your positive impact, remember that if it’s good enough for a friend, it’s good enough to donate.

It’s time to move to forever fashion


Keep high-quality items out of landfill and provide financial support for charities doing great work in local communities.

We did it! Thanks to you

We gave away over 2,000 bags to help you sort. We’re currently working out our next move to continue this initiative. Stay tuned!

Over 178 kilos donated and $1,200 raised for charity.

Supporting Australian Charities

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